David and I made our way out to San Diego this past Friday. We are spending these first few days with our lovely wives exploring San Diego, but the real reason we came begins Wednesday. Craft Brewers Conference (#CBC12) begins for us with the Central City brewery tour and then the welcome reception at the San Diego zoo. The conference ends Saturday with The World Beer Cup awards ceremony where our friends at Deep Ellum Brewing Company have a few beers entered — we will be rooting for them. In between, David and I will be attending seminars with subjects ranging from bottle conditioning to multicultural marketing. We’ll be checking out the expo carefully and using the opportunity to find out more about the manufacturers and suppliers that we’ll be doing business with shortly. However, probably the most important thing we hope to gain from CBC is the opportunity to make new industry friends. As I understand from talking to brewers around DFW, having plenty of good friends in the brewing industry will be invaluable as we get closer to opening our doors.
So, starting Wednesday, David and I will be live tweeting the #CBC12 with plenty of photos and great info from the conference. Follow along here.