Why is Designing a Tap Handle so Hard?

We have been spending a lot of time together lately putting in long days inside the warehouse turning it into a brewery. The building is coming together – essentially all of the demolition work is done, and now we just have a few things to do before the final push of installing the brewhouse. I’m quite pleased that we can stop breathing powdered drywall now- demolition is dirty work.

It’s actually pretty fun in there most of the time. One of the things that I like about working for Martin House is that I get to work with my friends. It’s also one of the things that can be tough.

For example: when I was working with my professional acquaintances at a larger more traditional/corporate business, it was rare that I would get in a heated argument (replete with eye-rolling and deep sighs) regarding tap handle materials and logo placements on said tap handle in a busy restaurant. In case you were wondering, yes, this happened recently.  I don’t think we drew any out of the ordinary attention from lunchtime crowd, but our friend/consultant at the table that was helping us out had a pretty nonplussed look on his face during our discussion.

The thing is, Cody, Adam and I are all very comfortable with each other, we all feel confident in our opinions, and we all feel very strongly about making the brewery a success. When you add these ingredients together, sometimes things can get a little testy. We’ve had several instances where we had to hash out some problems under higher than required emotional strain. With passion usually comes volume for us.

We’ve always managed to work things out and come to an agreement on how to get things done and I firmly believe that our team-sourced solution is almost always better than just one of us going at it alone.  Even though we may bicker and challenge each other’s ideas, at the end of the day I always come away having even more respect for my co-workers. Sometimes it’s just hard to see eye to eye with such varied backgrounds. A cool benefit of working in a brewery is that you can always hash it out over a beer.

Anyway, Yep I’m sure that the tap handles will come out awesome, and we are actually being pretty constructive now that we have gotten the initial rough start out of the way. It turns out that Cody and I both had pretty much the same ideas, we just weren’t communicating very well. I am sure that my wife will smirk upon reading this…

 

 

 

 

 

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