Usually whenever I talk to Cody nowadays it’s to check in on fundraising progress and work on our latest schemes to advance the brewery. It’s fun and exciting, but all work and no play can still be exhausting. So, this weekend we took the time to relax and do some serious hygge at the lake. Of course, we had to include some “work” since we were getting together, so we decided to some serious research on some of the craft beer choices available in cans (a decision driven by the illegality of glass at the lake, and because it just sounded like a cool project).
We decided to meet at our friend’s house in Flower Mound because it was literally 10 minutes from the lake, and it’s close to the Whip In 117- oh, and because it was where the 3rdfounder’s baby shower was being held. We picked up Justin and were off…
At the Whip In, there are hundreds and hundreds of choices of beer ranging from the ubiquitous American adjunct lagers, to rare imports, to local (well, Texan anyway) craft, and everything in between, so we were like kids in a candy store coming to our final decisions. After an exacting process, we ended up with Southern Star Pine Belt APA, an Oskar Blues duo of Lil’ Yella Pils and Gubna, and then some canoe beer (American Adjunct Light Lager) for when we needed to re-hydrate.
Needless to say, a good time was had, and we ended up staying a couple of hours longer than intended and getting a bit more sun than intended. My main takeaway was that the Yella Pils is definitely high up on my list for what to drink while on the water and in the sun, and to be careful when drinking 10% ABV Imperial IPA in one hundred degree weather.
I also came away with the conclusion that I am glad that Martin House is sticking with the decision to go with cans rather than bottles. Aside from the fact that they are a superior vessel for beer, they align perfectly with what we personally like to do- pair awesome beer with life’s adventures. In this instance, cans enabled a portability and flexibility (plus they get colder faster) that made the lake experience that much better.
Among some of our less-craft-beer-familiar friends, the decision to go with cans was confusing- the perception that “bottle = better” is still strong in the general population, and they wanted to know why we weren’t indicating our quality through bottling. At the end of the day, we decided to risk that perception and go with a vessel that fit our brand and that we personally prefer. This decision is enabled by advances in lining technology that have eliminated any residual aluminum taste and reinforced by the better seal and light protection provided by cans over glass. Hopefully the momentum for canning continues to grow and those in the know will continue to buy and educate those with “can prejudice.” We certainly will.
Or, maybe it’s just us being selfish- I can’t wait to bring out a Daybreak or River House Saison to the lake or river.